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All Market Research Is Wrong!
Catchy headline, huh? Well, it’s not mine. It actually graces a delightful manifesto published by Faris Yakob, chief innovation officer at MDC Partners and the former chief technology strategist at...
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Key Stats: Report Shows Bad Inquiries on the Rise
At CUnet, our Sparkroom Enrollment Marketing Automation Platform is the most-deployed solution of its kind, processing millions of inquiries each year. This provides us with a rich set of marketing and...
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Analytics in 2012: Using Real-Time Data To Inform Business Decisions
As we continue our series of 2012 predictions for higher education marketers, one overarching trend stood out that we thought deserved a deeper dive. Across all industries, the availability of data has...
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Back by popular demand: the 3rd annual Benchmarking Report Webinar
Our most popular webinar of the year is coming up, so if you have been meaning to join in one of our monthly Market Insights webinars but have yet to do so, there is no better time than now. This...
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CUnet’s Higher Education Marketing Newsletter- July edition
Want to know how your school’s marketing and recruitment strategies and insight compare to the other schools out there? Then this month’s newsletter is for you. Here’s a quick snapshot of what you can...
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Did you miss our latest Higher Education Market Insights webinar?
Did you catch yesterday’s webinar? If not, you missed out on our most popular webinar of the year! CUnet’s Director of Inquiry Management Services Clarissa Banting joined forces with Director of...
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CUnet’s Mobile Marketing Case Study: Part One
In today’s competitive environment, higher education marketers are actively searching for creative ways to diversify their media mix. In fact, our 2012 Benchmarking Survey results indicate that there...
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